Zander Aycock
Conversion Optimization & GA4 Specialist
- Current Employer:ย Johnson Group
- Email: ย [email protected]
- Phone:ย (803) 487-5334
- Connect with me on LinkedIn
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Welcome
Hi, my name is Zander Aycock. Welcome to my website! I’m a Conversion Rate Optimization specialist born and raised in Rock Hill, SC. My love for learning, psychology, and automation has driven me to become the best conversion rate optimization manager and website tracking developer I can be.
I started my marketing career as a young musician trying to promote my music and related events. I became just as enthralled with digital marketing as I was with performing and eventually landed a job as a Social Media Marketing Manager for a luxury television manufacturer.
After getting my feet wet with organic social, paid social, and eCommerce, I transitioned to another job as an eCommerce growth marketing manager. I was in charge of planning, building, and managing all landing pages, email automations, and paid advertising campaigns.
As I grew, I learned about A/B testing and optimizing marketing for conversions. Now, I work for a digital marketing agency in Charlotte, NC and am mostly focused on conversion rate optimization and measuring results (Google Tag Manager, Google Analytics 4, etc.)
I’m known for capturing screenshots of results, developing processes, documenting the successes (and failures) I’ve found through split testing, and sharing what I’ve learned with others. I’ve learned that sometimes, making what seems to be a minor change can make a significant impact on conversion rate.
I love meeting new people โ So if you’re interested in discussing your business goals or have questions for me, please don’t hesitate to email me at [email protected].
Skills
Conversion Rate Optimization
Boosting your website’s sales through data-driven tactics.
Tracking & Integrations
Measuring success and connecting platforms for streamlined results.
Landing Pages/Funnel Strategy & Builds
Crafting effective user journeys to increase conversions.
Meta Advertising Platform
Utilizing cutting-edge technology to reach your target audience.
Subscriber Marketing Automation Development
Maximizing engagement with targeted campaigns, managed in CRMs.
Initiative & Perservance
Proactive problem-solving and determination for success.
Adaptability
Quickly adapting to new trends and technologies for continued growth.
Mac & iPhone Automation
Streamlining processes and increasing efficiency through automation.
Tools I Use
Marketing Experimentation
- Convert.com
- FigPii
- VWO
- Airtable
- Notion
- Unbounce
- Bucket.io
- Figma
Marketing Analysis & Tracking
- Google Analytics 4
- Google Tag Manager
- PowerBI
- Google Looker Studio
- Microsoft Clarity
- Hotjar
- Google Forms
- Proprietary Heuristic Tools
Artificial Intelligence
- ChatGPT
- Midjourney
- Grammarly
Automation
- Zapier
- ManyChat
- ActiveCampaign
- HighLevel
- Apple Shortcuts
- Keyboard Maestro
- Alfred
- Moom
- Timery
- Hazel
- Drafts
- TextExpander
- Elgato Stream Deck Mini